Having just consulted web measuring site Quantcast to see what its data collection offers PNG Attitude, I’ve been pleasantly surprised at the findings.
The overall readership trend (2008-14) is pictured clearly in the graph at right. It’s rising steadily and showing strong numbers that, over the last month, totalled more than 15,000 unique (separate) visitors.
This has been a fairly consistent result over recent times.
When we drill further into the data, we find that 2,400 (16%) of these people are classified as Addicts (visiting us at least once a day) and 7,700 (51%) are Regulars, which leaves 5,000 (33%) Passers By who drop in for a quick squiz then go on their way.
A rule of thumb answer to the question ‘how many regular readers?’ would be 10,000.
As you would expect, well over half these people (57%) come from Australia and Papua New Guinea. The main geographies are: Australia 39%; PNG 18%; USA 14%; UK 12% with Hong Kong and New Zealand next on 2% each.
The gender balance is about 55% male and 45% female and readers (don’t ask me why the difference).
By age group, the numbers increase as the hair gets thinner and greyer but there’s still a good representation of younger people: 18-24 (10%); 25-34 (13%); 35-44 (16%); 45-54 (18%); 55-64 (21%); 65+ (22%).
I also dug out interesting affinity data revealing which other categories of website our readers prefer. If you read PNG Attitude, you’re more likely to visit sites featuring science & nature, politics, technology, religion, and education (including schools and kids).
Most fascinating to me was the increasing use of mobile devices to access PNG Attitude. As the graph at left reveals, more than 40% of our readers use smart phones or tablets to get their fix.
Our decision of early last year ago to provide daily and enhanced Twitter feeds of PNG Attitude stories and activities is paying off big time.
Thanks for your attention, now back to the calculator.