TOURISM IN PAPUA NEW GUINEA has been described as a ‘sleeping giant’ by the country’s Tourism Minister, Boka Kondra.
Mr Kondra asked the heads of department in his ministry to bring their plans and goals into line to create stability and vision for Papua New Guinea’s tourism industry to grow, the Pacific Islands News Association reported.
“There is misalignment among the sectors in the tourism industry,” Mr Kondra said, urging the department heads to “discuss a way to move forward” with a common goal to bring profitability to the country’s tourism industry.
Mr Kondra said the tourism industry was an economic sector and therefore an integral part of the government’s focus on growing the economy.
Admitting to never wanting to be the Tourism Minister, Mr Kondra said he had “come to learn that tourism is a sleeping giant” and, as such, must contribute to the growth of the country, something that that could only be achieved if the entities worked in alignment.
“The prime minister has given a clear vision and now I want us to follow that in our tourism industry,” Mr Kondra concluded.